{"id":4831,"date":"2025-10-17T08:00:00","date_gmt":"2025-10-17T11:00:00","guid":{"rendered":"https:\/\/www.quintoandar.com.br\/en\/?p=4831"},"modified":"2025-10-14T15:43:56","modified_gmt":"2025-10-14T18:43:56","slug":"customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo","status":"publish","type":"post","link":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/","title":{"rendered":"&#8216;Customer focus is the best competitive advantage,&#8217; says QuintoAndar COO"},"content":{"rendered":"\n<p>In the first episode of &#8220;\u00d4 de casa!&#8221;, Lucas Lima, COO of QuintoAndar, talks about the company&#8217;s operations and future. Starting from the results of the recent economic impact study, which shows an injection of R$10 billion into the Brazilian economy in recent years, Lima details how the platform&#8217;s liquidity tackles the problem of vacancy and reinforces the fundamental role of associated agents and partner real estate agencies in the company&#8217;s ecosystem. He also shares his vision on the strategic use of data, the macroeconomic scenario, and the philosophy that guides QuintoAndar&#8217;s growth: a total focus on the customer. Watch the full video:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"&quot;Foco no cliente \u00e9 a melhor vantagem competitiva&quot;, afirma COO do QuintoAndar\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tpjrqJZw18Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lucas Lima speaks exclusively about the company&#8217;s impact, partners, operational strategy, technology, and challenges.<\/p>\n","protected":false},"author":2,"featured_media":4832,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Customer focus is the best competitive advantage,&#039; says QuintoAndar COO - Newsroom QuintoAndar EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Customer focus is the best competitive advantage,&#039; says QuintoAndar COO - Newsroom QuintoAndar EN\" \/>\n<meta property=\"og:description\" content=\"Lucas Lima speaks exclusively about the company&#039;s impact, partners, operational strategy, technology, and challenges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/\" \/>\n<meta property=\"og:site_name\" content=\"Newsroom QuintoAndar EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-17T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1186\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Thiago Reis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thiago Reis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/\"},\"author\":{\"name\":\"Thiago Reis\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/#\\\/schema\\\/person\\\/a7d0cc518c903a5edc3c9c88a5c3413f\"},\"headline\":\"&#8216;Customer focus is the best competitive advantage,&#8217; says QuintoAndar COO\",\"datePublished\":\"2025-10-17T11:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/\"},\"wordCount\":121,\"image\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/lucas-lima-videocast.png\",\"articleSection\":[\"Corporate &amp; business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/\",\"url\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/\",\"name\":\"'Customer focus is the best competitive advantage,' says QuintoAndar COO - Newsroom QuintoAndar EN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/lucas-lima-videocast.png\",\"datePublished\":\"2025-10-17T11:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/#\\\/schema\\\/person\\\/a7d0cc518c903a5edc3c9c88a5c3413f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/lucas-lima-videocast.png\",\"contentUrl\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/10\\\/lucas-lima-videocast.png\",\"width\":1186,\"height\":656},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Customer focus is the best competitive advantage,&#8217; says QuintoAndar COO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/\",\"name\":\"Newsroom QuintoAndar EN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/#\\\/schema\\\/person\\\/a7d0cc518c903a5edc3c9c88a5c3413f\",\"name\":\"Thiago Reis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g\",\"caption\":\"Thiago Reis\"},\"url\":\"https:\\\/\\\/www.quintoandar.com.br\\\/newsroom\\\/en\\\/author\\\/thiago\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Customer focus is the best competitive advantage,' says QuintoAndar COO - Newsroom QuintoAndar EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/","og_locale":"en_US","og_type":"article","og_title":"'Customer focus is the best competitive advantage,' says QuintoAndar COO - Newsroom QuintoAndar EN","og_description":"Lucas Lima speaks exclusively about the company's impact, partners, operational strategy, technology, and challenges.","og_url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/","og_site_name":"Newsroom QuintoAndar EN","article_published_time":"2025-10-17T11:00:00+00:00","og_image":[{"width":1186,"height":656,"url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png","type":"image\/png"}],"author":"Thiago Reis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Thiago Reis","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#article","isPartOf":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/"},"author":{"name":"Thiago Reis","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/#\/schema\/person\/a7d0cc518c903a5edc3c9c88a5c3413f"},"headline":"&#8216;Customer focus is the best competitive advantage,&#8217; says QuintoAndar COO","datePublished":"2025-10-17T11:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/"},"wordCount":121,"image":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png","articleSection":["Corporate &amp; business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/","url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/","name":"'Customer focus is the best competitive advantage,' says QuintoAndar COO - Newsroom QuintoAndar EN","isPartOf":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#primaryimage"},"image":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png","datePublished":"2025-10-17T11:00:00+00:00","author":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/#\/schema\/person\/a7d0cc518c903a5edc3c9c88a5c3413f"},"breadcrumb":{"@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#primaryimage","url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png","contentUrl":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-content\/uploads\/sites\/2\/2025\/10\/lucas-lima-videocast.png","width":1186,"height":656},{"@type":"BreadcrumbList","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/customer-focus-is-the-best-competitive-advantage-says-quintoandar-coo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/"},{"@type":"ListItem","position":2,"name":"&#8216;Customer focus is the best competitive advantage,&#8217; says QuintoAndar COO"}]},{"@type":"WebSite","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/#website","url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/","name":"Newsroom QuintoAndar EN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/#\/schema\/person\/a7d0cc518c903a5edc3c9c88a5c3413f","name":"Thiago Reis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d62d2222de0f7ca37c56bbd71883096ca64526419307f33092af084e7ed8f1b1?s=96&d=mm&r=g","caption":"Thiago Reis"},"url":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/author\/thiago\/"}]}},"_links":{"self":[{"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/posts\/4831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/comments?post=4831"}],"version-history":[{"count":4,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/posts\/4831\/revisions"}],"predecessor-version":[{"id":4840,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/posts\/4831\/revisions\/4840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/media\/4832"}],"wp:attachment":[{"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/media?parent=4831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/categories?post=4831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/wp-json\/wp\/v2\/tags?post=4831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}