{"id":4870,"date":"2026-01-20T17:03:53","date_gmt":"2026-01-20T20:03:53","guid":{"rendered":"https:\/\/www.quintoandar.com.br\/en\/?p=4870"},"modified":"2026-01-20T17:07:58","modified_gmt":"2026-01-20T20:07:58","slug":"its-easier-to-like-when-its-from-quintoandar-new-campaign-challenges-the-high-standards-of-jacquin-and-susana-vieira","status":"publish","type":"post","link":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/its-easier-to-like-when-its-from-quintoandar-new-campaign-challenges-the-high-standards-of-jacquin-and-susana-vieira\/","title":{"rendered":"&#8216;It&#8217;s easier to like when it&#8217;s from QuintoAndar&#8217;: new campaign challenges the high standards of Jacquin and Susana Vieira"},"content":{"rendered":"\n<p>QuintoAndar, the largest housing platform in Latin America, begins the year with a new marketing campaign featuring two Brazilian television icons known for their high standards: actress Susana Vieira and chef \u00c9rick Jacquin<sup><\/sup>.<\/p>\n\n\n\n<p>Under the concept &#8220;It&#8217;s easier to like when it&#8217;s from QuintoAndar,&#8221; the strategy positions the brand as the priority destination for those seeking a new home, with a quality and exclusive portfolio as the main competitive differentiator for both rentals and purchases.<\/p>\n\n\n\n<p>The new campaign takes place during the so-called high season of the real estate market\u2014a period characterized by an increase in property searches and a growth in the number of closed contracts<sup><\/sup>.<\/p>\n\n\n\n<p>To make the message tangible in a humorous way, Susana and Jacquin personify demanding clients and help translate the core pillar of the action: when the catalog excels in quality and meets distinct expectations, consumers find options that make sense within their preferences<sup><\/sup>. This reduces excessive attempts and comparisons, making the journey of choosing a new home more fluid and pleasant<sup><\/sup>.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Bringing in two personalities known for their elevated criteria reinforces a central point of the campaign: what makes the search exciting is the excellence of the offer. When the portfolio is well-crafted and connected to real needs, deciding where to live stops being a complex task, even for the most demanding clients,&#8221; highlights Fl\u00e1via Mussalem, Marketing Director at QuintoAndar.<\/p>\n\n\n\n<p>&#8220;Ultimately, our role is to be the housing destination for those looking to rent or buy, ensuring a simple and transparent journey so our clients find the ideal place and can truly love where they live&#8221;<sup><\/sup>.<\/p>\n<\/blockquote>\n\n\n\n<p>The campaign aims to attract the AB+ audience in a scenario that requires assertiveness amid the high demand at the beginning of the year. Company data indicates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Property searches grow by more than 20% in the first quarter.<\/li>\n\n\n\n<li>This movement leads to an increase in closed contracts.<\/li>\n\n\n\n<li>The platform records 1 scheduled visit every 6 seconds.<\/li>\n<\/ul>\n\n\n\n<p>Premiering on January 19 (during the break of TV Globo&#8217;s 9 PM soap opera), the campaign will unfold throughout the first quarter in a multi-platform strategy<sup><\/sup>. This includes OOH, Spotify, Uber, TikTok, Meta, streaming services, Google, and YouTube, focusing on the metropolitan regions of S\u00e3o Paulo, Campinas, and Belo Horizonte<sup><\/sup>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Fica mais f\u00e1cil achar um lugar para amar quando voc\u00ea busca no QuintoAndar.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oXHT5RvTfUQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Focusing on the quality and exclusivity of the portfolio, the action utilizes the chef and the actress to reinforce the brand&#8217;s attributes and differentiators during the real estate market&#8217;s high season.<\/p>\n","protected":false},"author":2,"featured_media":4871,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;It&#039;s easier to like when it&#039;s from QuintoAndar&#039;: new campaign challenges the high standards of Jacquin and Susana Vieira - Newsroom QuintoAndar EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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