QuintoAndar, the largest housing platform in Latin America, announces the launch of the Property Data Protection Program, designed to strengthen data protection for property owners and partner real estate agencies and to reduce irregular practices such as bypass (transaction diversion) and misuse of information, which have long been normalized in the real estate market.<\/p>\n\n\n\n
The initiative represents the next step in the company\u2019s security agenda. In 2024, QuintoAndar launched an anti-bypass program focused on the end consumer journey (B2C), aimed at preventing transaction diversion from the platform. With this initiative, QuintoAndar has already recovered more than R$10 million in accumulated commissions due between 2024 and 2025 \u2014 an amount shared with brokers and agencies involved in the transactions.<\/p>\n\n\n\n
The Property Data Protection Program expands this strategy by focusing efforts on governance and data protection in relationships with partners and property owners, strengthening the institutional environment of the B2B ecosystem.<\/p>\n\n\n\n
With the sector\u2019s digitalization and the growing circulation of sensitive information, such as personal data and property details, risks related to irregular listings, unfair competition, and improper approaches to property owners are also increasing. By listening to both property owners \u2014 who reported market harassment \u2014 and QuintoAndar partners (brokers and agencies), the company developed the Program to mitigate these risks through real-time monitoring, data segregation, access traceability, and standardized consequence management, which may lead to civil and even criminal measures depending on the severity of the identified case.<\/p>\n\n\n\n
\u201cPractices such as bypass and misuse of data do not contribute to a healthy business environment and should not be normalized. The Property Data Protection Program consolidates a governance model that brings more predictability for agencies and more privacy for property owners through technology,\u201d says Gabriela D\u2019Azevedo, Marketplace Director at QuintoAndar.<\/p>\n\n\n\n
In practice, the system enables the identification of irregularities such as listings with inconsistent information or the unauthorized use of property data. When irregularities are detected, internal investigations are initiated and contractual measures are applied. When applicable, requests for police investigations are also filed based on the Real Estate Brokers\u2019 Code of Ethics, the Industrial Property Law, and the Criminal Code.<\/p>\n\n\n\n
In 2025, within the structure now formalized by the Program, monitoring efforts led to the de-credentialing of more than 120 brokers and affiliates, in addition to the adoption of appropriate legal measures in confirmed cases.<\/p>\n\n\n\n
For partner agencies and brokers, the program provides the security and confidence of operating within a more protected ecosystem against improper practices. For property owners, it reinforces security and transparency in the use of their data throughout the selling or rental journey via the Platform.<\/p>\n\n\n\n
With this Protection Program, QuintoAndar consolidates its security and governance strategy as a central part of its value proposition, contributing to a more professional and trustworthy real estate market powered by technology.<\/p>\n","protected":false},"excerpt":{"rendered":"
The \u201cProperty Data Protection Program\u201d safeguards the portfolios of partner agencies and properties listed on the QuintoAndar platform, establishing financial penalties and adopting criminal measures to combat misconduct in the market.<\/p>\n","protected":false},"author":15,"featured_media":4923,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-products-innovation"],"acf":[],"yoast_head":"\n