{"id":67,"date":"2025-06-16T15:01:04","date_gmt":"2025-06-16T18:01:04","guid":{"rendered":"https:\/\/www.quintoandar.com.br\/en\/?p=67"},"modified":"2025-06-18T05:54:43","modified_gmt":"2025-06-18T08:54:43","slug":"with-leo-paixao-quintoandar-launches-exclusive-campaign-in-belo-horizonte","status":"publish","type":"post","link":"https:\/\/www.quintoandar.com.br\/newsroom\/en\/with-leo-paixao-quintoandar-launches-exclusive-campaign-in-belo-horizonte\/","title":{"rendered":"With L\u00e9o Paix\u00e3o, QuintoAndar launches exclusive campaign in Belo Horizonte"},"content":{"rendered":"\n<p>QuintoAndar, the largest housing platform in Latin America, has launched its new campaign in Belo Horizonte. Centered around the theme <em>\u201cThe story continues at QuintoAndar,\u201d<\/em> the campaign stars renowned Minas Gerais chef L\u00e9o Paix\u00e3o, who recalls special moments in his former apartment \u2014 the place where his children discovered new flavors and where he created original recipes.<\/p>\n\n\n\n<p>The campaign highlights that every home carries unique memories, and that these stories gain a new chapter the moment a property is rented and welcomes a new resident. QuintoAndar positions itself as the guardian of these stories, taking care of the property and offering peace of mind to landlords through exclusive solutions, such as Damage Protection, which provides coverage for any property damage at the end of the rental agreement.<\/p>\n\n\n\n<p>\u201cWe know a home is much more than just walls \u2014 it holds stories, achievements, and memories. With this campaign, we want to show that when renting with QuintoAndar, property owners in Minas Gerais can give their home a new purpose with complete security and peace of mind,\u201d says Fl\u00e1via Mussalem, the company\u2019s Marketing Director. \u201cWe close more than 12,000 new rental contracts every month, which gives us a unique perspective on how to take care of properties with care and efficiency. We&#8217;ve created exclusive solutions to ensure that every owner knows their property is being looked after by those who care most about homes across Brazil,\u201d she explains.<\/p>\n\n\n\n<p>Belo Horizonte is the first city in Brazil to receive an exclusive, personalized campaign from QuintoAndar, specially designed to meet the needs of the local public. This initiative reflects the company&#8217;s commitment, which in 2025 announced a robust project to strengthen its presence in the capital and drive transformation in the local real estate market. \u201cWe\u2019re very excited to take this step and reinforce our presence in such a strategic city for QuintoAndar\u2019s growth,\u201d says Mussalem.<\/p>\n\n\n\n<p>The campaign debuts with a 30-second film airing during primetime on TV Globo, and will also be rolled out across other platforms, including digital channels, QuintoAndar\u2019s owned media, Out of Home placements throughout key locations in the city, as well as radio, cable TV, and Spotify.<\/p>\n\n\n\n<p><strong>Team of local ambassadors helps QuintoAndar amplify its message and connect with the local audience<\/strong><\/p>\n\n\n\n<p>Alongside chef L\u00e9o Paix\u00e3o (@leonardopaixao), Cris P\u00e0z (@eucrisguerra) and architect Edu Mendes (@doedu.com.br) are also joining the conversation. In the second phase of the campaign, they\u2019ll highlight other key features of QuintoAndar\u2019s offerings, such as guaranteed rent payments. Each ambassador, in their own way, will share stories, memories, and personal experiences that show how a home is much more than just a set of keys \u2014 and how QuintoAndar is part of that journey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The initiative marks a new phase for the company in the capital of Minas Gerais, focusing on memories and care for Brazilian homes.<\/p>\n","protected":false},"author":2,"featured_media":68,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>With L\u00e9o Paix\u00e3o, QuintoAndar launches exclusive campaign in Belo Horizonte - Newsroom QuintoAndar EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quintoandar.com.br\/newsroom\/en\/with-leo-paixao-quintoandar-launches-exclusive-campaign-in-belo-horizonte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"With L\u00e9o Paix\u00e3o, QuintoAndar launches exclusive campaign in Belo Horizonte - 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