{"id":823,"date":"2021-06-25T19:55:14","date_gmt":"2021-06-25T22:55:14","guid":{"rendered":"https:\/\/atomic-temporary-162281188.wpcomstaging.com\/?p=823"},"modified":"2025-06-16T20:42:28","modified_gmt":"2025-06-16T20:42:28","slug":"com-filme-bem-humorado-quintoandar-celebra-o-dia-das-maes","status":"publish","type":"post","link":"https:\/\/www.quintoandar.com.br\/newsroom\/com-filme-bem-humorado-quintoandar-celebra-o-dia-das-maes\/","title":{"rendered":"Com filme bem humorado, QuintoAndar celebra o Dia das M\u00e3es"},"content":{"rendered":"\n

S\u00e3o Paulo, 5 de maio de 2021 – <\/strong>O QuintoAndar, plataforma digital de moradia com mais de R$ 50 bilh\u00f5es em ativos sob gest\u00e3o, lan\u00e7a filme para comemorar o Dia das M\u00e3es. <\/p>\n\n\n\n

A novidade busca causar a sensa\u00e7\u00e3o de identifica\u00e7\u00e3o nos espectadores ao relatar situa\u00e7\u00f5es cotidianas em que os filhos reclamam das m\u00e3es, mas quando crescem acabam replicando todas as manias. Com o mote ‘Virei minha m\u00e3e’, a ideia do v\u00eddeo \u00e9 enaltecer e refor\u00e7ar, de maneira bem humorada, a influ\u00eancia positiva que as m\u00e3es exercem na vida das pessoas, at\u00e9 mesmo em situa\u00e7\u00f5es do dia a dia, como acordar cedo para fazer faxina com m\u00fasica alta ou sempre tirar um cochilo no meio do filme. <\/p>\n\n\n\n

O QuintoAndar vem apostando cada vez mais em conte\u00fados leves e descontra\u00eddos para se aproximar ainda mais das pessoas, gerar identifica\u00e7\u00e3o e conquistar novos p\u00fablicos. Um exemplo foi quando a companhia levou ex-fiadores de im\u00f3veis para um cruzeiro para relaxar. O intuito era mostrar que definitivamente a companhia dispensa burocracias e com o seu modelo pioneiro, os fiadores de im\u00f3veis estavam com os dias contados. <\/p>\n\n\n\n

“Todo mundo herdou uma mania diferente e curiosa da m\u00e3e. Isso \u00e9 divertido de contar e gera muita identifica\u00e7\u00e3o, conta Fl\u00e1via Mussalem, diretora de marketing do QuintoAndar. “Ficamos felizes em encontrar uma abordagem para celebrar esta data de maneira leve e divertida. Buscamos fugir do tom melanc\u00f3lico e emocional  que o mercado est\u00e1 acostumado. <\/p>\n\n\n\n

Feito em parceria com o Estud.io, o filme estreia hoje, 5 de maio em todas as redes sociais da marca. <\/p>\n\n\n\n

Link do filme: https:\/\/www.youtube.com\/watch?v=odOgVOvajEA<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Imobili\u00e1ria Digital busca criar identifica\u00e7\u00e3o para mostrar a influ\u00eancia das m\u00e3es na rela\u00e7\u00e3o dos filhos com a casa<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[189],"tags":[205],"class_list":["post-823","post","type-post","status-publish","format-standard","hentry","category-marca","tag-campanha"],"acf":[],"yoast_head":"\nCom filme bem humorado, QuintoAndar celebra o Dia das M\u00e3es - Newsroom QuintoAndar BR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quintoandar.com.br\/newsroom\/com-filme-bem-humorado-quintoandar-celebra-o-dia-das-maes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com filme bem humorado, QuintoAndar celebra o Dia das M\u00e3es - 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